If someone fishes a lot a high quality rod makes sense and a custom built rod is at worse comparable to a factory rod but usually much better. Nothing against factory rods, they make them for an average blank and use the minumum number of guides while a custom builder uses all the guides needed and places them in the correct location for the specific blank. There are many more reasons why custom rods are better. I build all my own but would be interested if you are willing to part with a blank?