So, I spoke to Mr Petijean.
He told me that he invented the Magic Toll because he thought there was a need for it in 1998-99. Bull-dog clips do not hold things properly, otherwise he would have not looked for another solution.
He also said that he was surprised at the success, and that the tool is made in Switzerland (near Fribourg)- with the necessary attention to quality AND the fly-tier in mind, which I don't think is always easy to get in China, I would say, this last part is my comment, NOT, I repeat NOT Mr. Petitjean's saying-
For the price, ( about 45 USD) you get 3 "clips" and 2 clamps and 3 wooden equalizers
(http://www.petitjean.ch/eng/MagicTool/default.asp)
Hope this can help